Long Tail Keywords. The digital marketers dream. The best way to explain what a long tail keywords are is by using a few examples: Keyword: shoes Long tail keyword: what shoes should I wear to prom with a pink dress? Keyword: door handles Long tail keyword: what type of door handles work best with oak doors? Keyword: ford fiesta Long tail keyword: what stereo system does a Ford Fiesta 2019 come with? A real definition would be:
A long tail keyword is a phrase or question addressing a small part of a specific topic or thing, and requires a specific answer to help the user solve a specific problem.
Why are long tail keywords good?The reason why people in SEO “like” long tail keywords are:
- Less competition – these specific keywords are by nature usually searched for far less, which means less people see them as valuable, and so less people try and rank in Google for them, which means that it’s easier for you to rank your website for these terms.
- Obvious user intent – with a long tail keyword, it’s normally fairly obvious what the person searching for it is trying to do / find out. This means it’s simple to create content serving the user, and gives you a better chance of ranking well for the term.